Ideation : the Birth and Death of Ideas
Ideas are the bedrock foundations of companies. Great companies lead with great ideas, but how do great companies develop those ideas? This book explores the development, processing, and execution of new ideas in modern businesses.
240 s
9780471479444, 0471479446
465107942
Foreword. Preface. Acknowledgment. SECTION A: Introduction. 1. Why Ideas Matter. 2. The Mothers and Fathers of Invention. 3. Taxonomy of Innovation. SECTION B: The Life Cycle of Ideas. 4. Innovate: The Birth of an Idea. 5. Register: The First Step for Every New Idea. 6. Protect: Ensure Recognition and Reward. 7. Develop: Improve Your Idea. 8. Value: What Is Your Idea Worth? 9. Market: Finding Investors and Customers. 10. The Death of an Idea. SECTION C: The Innovation Industry: A Call to Action. 11. The Individual Innovation Imperative. 12. The Corporate Innovation Imperative. 13. Academic Innovation Imperative. 14. Creative Innovation Imperative. 15. The Global Innovation Imperative. SECTION D: A Vision for the Future. 16. The Providers, Merchants, and Consumers of Innovation. Notes. Index.