The innovator's dilemma : the revolutionary book that will change the way you do business
In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers; When to invest in developing lower-performance products that promise lower margins; When to pursue small markets at the expense of seemingly larger and more lucrative ones. - Publisher
Print Book, English, c2006
Collins Business Essentials, New York, c2006
Staff professional collection
xxxii, 286 p. : ill. ; 21 cm.
9780060521998, 0060521996
85526966
Pt. 1. Why great companies can fail. How can great firms fail? Insights from the hard disk drive industry
Value networks and the impetus to innovate
Disruptive technological change in the mechanical excavator industry
What goes up, can't go down
pt. 2. Managing disruptive technological change. Give responsibility for disruptive technologies to organizations whose customers need them
Match the size of the organization to the size of the market
Discovering new and emerging markets
How to appraise your organization's capabilities and disabilities
Performance provided, market demand, and the product life cycle
Managing disruptive technological change : a case study
The dilemmas of innovation : a summary
The innovator's dilemma Book group guide
Originally published: 1st HarperBusiness ed. New York : HarperBusiness, c2000