Affiliate millions : make a fortune using search marketing on Google and beyond

Introduction xi About the Authors xvii Part I Getting Started 1 How to Make Millions on Google and Other Search Engines: My 10-Step Approach 3 A Little History My 10 Steps to Becoming an Affiliate Millionaire My Message to You: Have Faith in Yourself 2 Learning about Affiliate Advertising 13 Getting Up to Speed How Do I Get Started? 3 Learning about Search Marketing 23 Who Are Search Marketers? What Is Search Marketing? What Are Search and Content Networks? What Are My Search Marketing Options? Why Use Search Marketing to Promote Affiliate Programs? Part II Launching Your Advertising Campaign 4 Joining Affiliate Networks 45 How to Join Affiliate Networks 5 Joining Affiliate Programs 71 What to Look For in an Affiliate Program Identifying and Joining the Right Affiliate Programs 6 Creating Search Marketing Campaigns 89 Steps to Create a Campaign Join Google AdWords and Create a Campaign Join MSN adCenter and Create a Campaign 7 Reporting 131 Affiliate Reporting Search Reporting Comparing the Results 8 Affiliate Advertising for Web Pages 139 Why Create a Web Site? How Do I Start? Web Sites That Can Use Affiliate Advertisements What Types of Ads Can I Place? Where Can I Get These Advertisements? Where and When Should I Place These Ads? Affiliate Ads as Your Primary Web Site Revenue Designing a Web Site Using Search Engine Optimization to Market Your Site PART III MANAGING YOUR ADVERTISING CAMPAIGN 9 Performance Monitoring and Tuning 169 Why Monitor Performance? Performance Monitoring Performance Tuning 10 Dealing with Mistakes 195 Common Mistakes Learning from Mistakes 11 Growing Your Business: A Call to Action 207 Searching for New Opportunities Reinvesting Profits to Support Future Growth The Affiliate Millions Web Site 12 Working at Home: Legal and Tax Requirements 219 Self-Employment and Owning Your Own Business Licensing and Legal Considerations Taxes and Accounting Finding Space Appendix: Affiliate Advertising Resources 233 Glossary 239 Index 243