Platform leadership : how Intel, Microsoft, and Cisco drive industry innovation
"In Platform Leadership, high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products - and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy - or for improving an existing strategy." "For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures - and drive the evolution of their industry."--Jacket
Print Book, English, ©2002
Harvard Business School Press, Boston, Mass., ©2002
Fallstudiensammlung
xiv, 305 pages : illustrations ; 24 cm
9781578515141, 1578515149
48655737
Contents; Chapter 1 Introduction: Platform Leadership and Complementary Innovation; Chapter 2 Intel's Rise to Platform Leadership: The Story; Chapter 3 Intel's Strategic Principles for Platform Leadership: The Four Levers; Chapter 4 Platform Leaders and Complementors: How to Manage Conflicts of Interest; Chapter 5 Alternative Strategies for Platform Leadership: Microsoft and Cisco; Chapter 6 Platform-Leader Wannabes: Palm, NTT DoCoMo, and Linux; Chapter 7 Conclusion: The Essence of Platform Leadership; Notes; Index; About the Authors