The media economy
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual); looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study
Electronic books
1 online resource (xi, 202 pages) : illustrations
9780203927717, 9786612659843, 0203927710, 661265984X
650540307
Understanding the media economy
Theories and approaches used to examine the media economy
Key concepts to understand the media economy
Evolving markets in the media economy
Multi-platform media enterprises
Technology and the media economy
Globalization and the media economy
Regulation and the media economy
Social aspects of the media economy
Finance, valuation, and investment in the media economy
Labor and the media economy
Assessing the future of the media economy
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