Conversion optimization
"Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation"--Provided by publisher
1 online resource (xi, 250 pages) : illustrations
9781449397692, 9781449397821, 9781449377588, 1449397697, 1449397824, 1449377580
733752533