Madison & Vine : why the entertainment and advertising industries must converge to survive
"The once-clear line between commerce and creative has become increasingly blurred. Mass marketers faced with fast-changing technologies and attitudes are being forced to abandon their staid, comfortable push model in favor of a consumer-controlled pull model, in effect moving from intrusion to invitation."
xvii, 202 pages ; 22 cm
9780071436847, 9780071462167, 0071436847, 0071462163
55208474