Stop stealing sheep : and find out how type works

1. Type Is Everywhere. Type exists. It is a fundamental part of our lives. These simple facts are essential to understanding how to communicate more effectively. 2. What Is Type? Between type's past and its future, our present understanding of type is rooted in who we are and how we communicate. Type is a living entity integrated into society's moods and trends. 3. Looking at Type. Training the eye to recognize type begins with familiar elements on the page. Looking at both a typeface's basic shape and its finest details is the first step toward understanding how type works. 4. Type with a Purpose. Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe. Matching an appropriate typeface with the right task is easy. 5. Type Builds Character. Understanding the tone, or feeling, of text is essential in determining what typeface to use, and how it might be arranged on the page. 6. Types of Type. Basic characteristics of typefaces, once understood, can eliminate difficulty with typeface identification. Simple distinctions among typefaces are best understood by analogy to human counterparts. 7. How It Works. Legible, readable type depends on a few basic principles: space between individual letters and around words. Choosing the right typeface for the right text also means using the right spacing. 8. Putting It to Work. Considering where type is going to live and work will determine its effectiveness. Simple rules of placement create practical page layouts. 9. There Is No Bad Type. Type is a basic element of communication. As the means of communicating changes, type evolves in unique and lively ways. 10. Final Form. Bibliography, list of typefaces, index.