The vanishing newspaper : saving journalism in the information age
"In this edition, Meyer's analysis of the correlation between newspaper quality and profitability is updated and applied to recent developments in the newspaper industry. Meyer argues that understanding the relationship between quality and profit is central to sustaining journalistic excellence and preserving journalism's unique social functions."--Provided by the publisher
Print Book, English, ©2009
University of Missouri Press, Columbia, ©2009
newspapers
x, 245 pages : illustrations ; 24 cm
9780826218582, 9780826218773, 082621858X, 0826218776
318878427
Introduction
The influence model
How newspapers made money
How advertisers made decisions
Credibility and influence
Accuracy in reporting
Readability
Do editors matter?
The last line of defense
Capacity measures
When newspapers met Wall Street
Saving journalism
Feet on the street
Afterword