From Politics to Profit: The Commercialization of Canadian Daily Newspapers, 1890-1920Minko Sotiron describes how, in their drive to maximize profits, publishers abandoned partisan politics and adopted sensationalistic journalism to build audiences for advertisers. He analyses the changes newspapers underwent in both content and appearance as the number of "fluff" pieces increased and hard news stories decreased, headlines became larger, prose became simpler, and illustrations and photographs became more abundant. From Politics to Profit highlights the increasingly powerful role of the press barons - Lord Atholstan, John Ross Robertson, Joseph Atkinson, Walter Nichol, Clifford Sifton, and the Southam family. Sotiron provides a case study of the first Canadian newspaper chain, which formed the basis for modern mass communication empires, and shows how the Southams contributed to the disappearance of independent newspapers in Canada. |
Contents
Introduction | 3 |
1 Public Myth and Private Reality | 10 |
2 Big Business | 23 |
3 Publisher Power and the Rise of the Business Manager | 39 |
4 It Pays to Advertise | 52 |
5 Competition and Collusion | 70 |
6 Concentration | 93 |
7 Patronage and Independence | 106 |
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From Politics to Profit: The Commercialization of Canadian Daily Newspapers ... Minko Sotiron No preview available - 2005 |
Common terms and phrases
advertising rates became Borden business manager businessmen Calgary Herald Canada Canadian daily Canadian Journalism Canadian newspaper Canadian Press Canadian Printer Canadian Publishers capital circulation Clifford Sifton columns commercial competition competitors Conservative costs CPP April CPP February Daily Newspaper Industry December dollar daily Dougall editions editorial example Hugh Graham Ibid increased increasingly independent interests J.H. Woods J.S. Willison J.W. Dafoe John Ross Robertson Joseph Atkinson Joseph Flavelle journalists Liberal lishers Maclean Magurn Mail Manitoba Free Press Montreal Herald Montreal Star newsman newspaper publishers newspaper's Nichol nineteenth century Ontario organ Ottawa Journal owners ownership P.D. Ross paper party patronage percent political politicians Printer and Publisher printing profit promote purchase railway reel rival Star's subscription tion TORONTO DAILY Toronto Globe Toronto Star Toronto Telegram twentieth century Vancouver vertising W.J. Southam Walkom Wilfrid Laurier William Southam Winnipeg Woods to W.J. World