 Complexity — the degree to which an innovation is perceived as difficult to understand and use 4. Trialability — the degree to which an innovation may be experimented with on a limited basis 5. Observability — the degree to which the results of...  Diffusion of Innovations, 5th Edition - Page 16by Everett M. Rogers - 2003 - 576 pagesLimited preview - About this book
 | John L. Peterson, Ralph J. DiClemente - Medical - 2000 - 364 pages
...the degree to which an innovation may be experimented with on a limited basis; and (5) observability, the degree to which the results of an innovation are visible to others.1 An innovation that is perceived as having greater relative advantage, compatibility, trialability,... | |
 | Mark A. Ardis, Barbara L. Marcolin - Computers - 2001 - 326 pages
...there is close to free access to the electronic marketplaces within the steel and machinery industry. Observability is the degree to which the results of an innovation are visible to others (Rogers, 1995). It is questionable if the move to an electronic marketplace is observable to others.... | |
 | Fred Lockwood, Anne Gooley - Business & Economics - 2001 - 244 pages
...incremental implementation allows uncertainty to be reduced through learning by doing. Observability: the degree to which the results of an innovation are visible to others and demonstrably beneficial. The organizational dimension Any innovation disturbs existing systems.... | |
 | Lee W. McKnight, William Lehr, David D. Clark - Business & Economics - 2001 - 428 pages
...service providers presents different dynamics for adoption than consumer services. Observability — the degree to which the results of an innovation are visible to others. Innovations that have observable benefits are adopted more quickly. Rogers (1995) notes that software-based... | |
 | Van Grembergen, Wim - Computers - 2001 - 336 pages
...the degree to which an innovation may be experimented with on a limited basis. • Observability — the degree to which the results of an innovation are visible to others. In general, the rale of adoption is positively related to perceived relative advantage, compatibility,... | |
 | Jatinder N. D. Gupta, Sushil Kumar Sharma - Business & Economics - 2004 - 364 pages
...on a limited basis) is positively related to its rate of adoption, (e) The perceived observability (the degree to which the results of an innovation are visible to others) is positively related to its rate of adoption. Other studies propose that technological change within... | |
 | Giorgio Ausenda - Business & Economics - 2003 - 276 pages
...relative advantage which is also related to diffusion rate is observability. This is defined by him as "the degree to which the results of an innovation are visible to others" (1995:244). As an example he used the early diffusional history of pre -emergent herbicides. These... | |
 | François Champagne, Louise Lemieux-Charles - Medical - 2004 - 328 pages
...practice, without penalty, if the innovation is judged to be unacceptable by the adopter. Observability Observability is the degree to which the results of an innovation are visible to others. It is positively associated with adoption (Rogers, 1995). Observability concerns the immediacy of results... | |
 | Alan B. Cohen, Ruth S. Hanft - Biomedical engineering - 2004 - 494 pages
...an innovation lends itself to experimentation by adopters on a limited basis. • Obseroobility — the degree to which the results of an innovation are visible to others. An innovation that is perceived as advantageous, compatible with the adopter's values and needs, comparatively... | |
 | Dooley, Kim E., Lindner, James R., Dooley, Larry M. - Education - 2005 - 324 pages
...delivered, and so forth. Trialability canbe assessed through evaluation studies as well. The last attribute, observability, "is the degree to which the results of an innovation are visible to others" (Rogers, 2003, p. 258). The degree to which learners in a distance education program "spread the word"... | |
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