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Books Books 1 - 10 of about 45 related to Media Economics: Understanding Markets, Industries and Concepts.   

The Media Economy

Alan B. Albarran - Business & Economics - 2010 - 216 pages
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the ...
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Management of Electronic and Digital Media

Alan Albarran - Art - 2012 - 336 pages
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic ...
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Media Economics: Theory and Practice

Alison Alexander, James E. Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco - Business & Economics - 2003 - 312 pages
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines ...
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The Social Media Industries

Alan B. Albarran - Computers - 2013 - 250 pages
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability ...
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The radio broadcasting industry

Alan B. Albarran, Gregory G. Pitts - Language Arts & Disciplines - 2001 - 194 pages
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to ...
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Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran - Language Arts & Disciplines - 2013 - 296 pages
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the ...
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