In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable ...

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and ...

What are the driving forces behind the film industry? How does the creative side gel with the business side? This book explores this fascinating industry in detail and answers ...