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Media Economics: Concepts and Issues

Robert G. Picard - Business & Economics - 1989 - 144 pages
The media of Western Europe and the US are for the most part capitalist ventures, operated by private parties for the purpose of generating profit, and are thus subject to the ...
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Media Economics: Theory and Practice

Alison Alexander, James E. Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco - Language Arts & Disciplines - 2003 - 312 pages
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines ...
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Who Owns the Media?: Competition and Concentration in the Mass Media Industry

Benjamin M. Compaine, Douglas Gomery - Business & Economics - 2000 - 629 pages
This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, providing a detailed ...
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The Media and Entertainment Industries: Readings in Mass Communications

Albert N. Greco - Juvenile Nonfiction - 2000 - 292 pages
Mass media formats, from books to the Internet, have had a revolutionary effect on political, social, economic, intellectual, educational and religious life. This text provides ...
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The Business of Media: Corporate Media and the Public Interest

David Croteau, William Hoynes - Business & Economics - 2006 - 340 pages
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand ...
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Value Creation and Branding in Television's Digital Age

Timothy M. Todreas - Business & Economics - 1999 - 236 pages
Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution ...
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