 | Don Peppers, Martha Rogers - Consumer satisfaction - 1997 - 460 pages
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's ... | |
 | Don Peppers, Martha Rogers - Consumers' preferences - 1993 - 468 pages
Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble ... | |
 | Don Peppers, Martha Rogers - Business & Economics - 1993 - 472 pages
Using the 1 to 1 techniques, readers will discover what their customers want today and what they will want tomorrow. Already being tested in companies such as Procter & Gamble ... | |
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