Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" |
From inside the book
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... Customer Segments . The Value Propositions , Distribution Channels , and Customer Relationships all focus on one large group of customers with broadly similar needs and problems . This type of business model is often found in the consumer ...
... customer ? Which one of our customer's problems are we helping to solve ? Which customer needs are we satisfying ? What bundles of products and services are we offering to each Customer Segment ? A Value Proposition creates value for a ...
... customer get certain jobs done . Rolls - Royce understands this very well : its airline customers rely entirely on ... Segments . But low - price Value Propositions have important implications for the rest of a busi- ness model . No ...
... Customer Segments to deliver a Value Proposition Communication, distribution, and sales Channels comprise a company's interface with customers. Channels are customer touch points that play an important role in the customer experience ...
... Customer Segments want to be reached ? How are we reaching them now ? How are our Channels integrated ? Which ones work best ? Which ones are most cost - efficient ? How are we integrating them with customer routines ? Channels have ...