Managerial EconomicsUnique Features Pervasive decision-making perspective Extensive use of real-world applications International applications integrated throughout the text Up-to-date coverage of cutting-edge research on important new topics like pricing practices, asymmetric information and organized design, decision making under uncertainity, oligopoly, game theory, public sector decisions, negotiation, competitive bidding The analysis begins simply, but it is progressively applied to more challenging decisions. |
Other editions - View all
Common terms and phrases
additional advertising airline airline's average cost capital Chapter CHECK STATION chips coefficients competitive competitors consider constraint consumer cost function decision maker decision problem decision variables demand curve demand equation denotes determine Dollars economic economies of scope equal estimated example extra F-statistic factors fare Figure firm produces fixed costs forecast franchise given graph income increase indifference curve inputs instance isoquant labor level of output linear programming long-run lots manager managerial decisions marginal analysis marginal cost marginal product marginal profit marginal revenue maximize profit method microchip MRPL opportunity cost optimal decision optimal price outcomes output level percent plant predict price discrimination price elasticity price equation problem production function profit function profit-maximizing regression result returns to scale revenue and cost sales quantity sell shadow price slope strategy supply Suppose Table ticket tion total cost total profit workers zero