Ponyville Confidential: The History and Culture of My Little Pony, 1981-2016

Front Cover
McFarland, Mar 21, 2017 - Performing Arts - 264 pages
Beloved by young girls around the world, Hasbro's My Little Pony franchise has been mired in controversy since its debut in the early 1980s. Critics dismissed the cartoons as toy advertisements, and derided their embrace of femininity. The 2010 debut of the openly feminist My Little Pony: Friendship Is Magic renewed the backlash, as its broad appeal challenged entrenched notions about gendered entertainment. This first comprehensive study of My Little Pony explores the history and cultural significance of the franchise through Season 5 of Friendship Is Magic and the first three Equestria Girls films. The brand has continued to be on the receiving end of a sexist double standard regarding commercialism in children's entertainment, while masculine cartoons such as the Transformers have been spared similar criticism.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
1
Family Appreciation Day 19811998
7
The Lost Generations 19982010
44
Twilights Kingdom Friendship Is Magic and Equestria Girls Reference Guide
76
The Foal Free Press 20102015
86
Battles of the Brand 20122016
125
Chapter Notes
199
Bibliography
226
Index
245
Copyright

Other editions - View all

Common terms and phrases

About the author (2017)

Sherilyn Connelly is a San Francisco-based writer and librarian.

Bibliographic information