Socialnomics: How Social Media Transforms the Way We Live and Do BusinessPraise for Socialnomics "It's obvious that Erik Qualman's passion is social media." "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." "Erik Qualman has been doing his homework on the social media phenomenon." "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." "Qualman is to social media what Demming is to quality and Drucker to management." The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers. |
Contents
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Chapter Three Social Media Braggadocian Behavior | |
Chapter Four | |
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Why is there a need for social media? Why | |
on different personalities depending on where | |
Chapter Eight Next Steps for Companies and | |
Chapter Nine | |
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Socialnomics Summary | |
About the Author | |
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Other editions - View all
Socialnomics: How Social Media Transforms the Way We Live and Do Business Erik Qualman Limited preview - 2009 |
Socialnomics: How Social Media Transforms the Way We Live and Do Business Erik Qualman No preview available - 2009 |
Socialnomics: How Social Media Transforms the Way We Live and Do Business Erik Qualman No preview available - 2009 |