The Product Manager's Desk Reference

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McGraw Hill Professional, Jul 31, 2008 - Business & Economics - 600 pages

Grab the all-you-need reference and manage your products effectively and efficiently

Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise.

 

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Great reference book but definitely hindered by the format of the book. Too heavy to read at night, or on the subway etc. A definite must-have for any product manager's library.

Contents

Module 1 Foundational Elements for Product Management
1
Module 2 Making the Market Your Primary Focus
133
Module 3 The Start of the Products Journey and the New Product Development Process
253
PostLaunch Product Management
467
Module 5 Professionalizing Product Management
557
Module 6 The Product Managers Tool Box
591
Glossary
643
Resources and References
677
Bibliography
685
Index
689
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About the author (2008)

Steven Haines is the founder and President of Sequent Learning Networks. Previously, he was the senior director of product management for CRM applications at Oracle.

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