The Product Manager's Desk ReferenceGrab the all-you-need reference and manage your products effectively and efficiently Now, product managers at every level can have an authoritative, one-stop reference to strategizing, introducing, and managing products at their fingertips. The Product Manager’s Desk Reference uses the progression of the practitioner across the career cycle as well as the progression of the product across its life cycle to establish clear guidelines as to what must be done, when, by whom, and with what level of expertise. |
Contents
| 1 | |
Module 2 Making the Market Your Primary Focus | 133 |
Module 3 The Start of the Products Journey and the New Product Development Process | 253 |
PostLaunch Product Management | 467 |
Module 5 Professionalizing Product Management | 557 |
Module 6 The Product Managers Tool Box | 591 |
Glossary | 643 |
Resources and References | 677 |
Bibliography | 685 |
Index | 689 |
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Common terms and phrases
activities actually analysis assumptions audit budget business functions carried cash flow chapter company’s Competitive Intelligence competitors corporate cost create cross-functional product team cross-functional team Customer Service customer types customer’s Cycle Model decision decision matrix deliverables discontinuation discounted cash flow documents elements evaluate example executive existing product experience Figure focus focused forecasts Functional Support Plans future goal gross profit ideas important Launch Plan leader leadership Management Life Cycle market segments market share marketing mix Marketing Plan ment mix strategies morphological box operational opportunity options organization outcomes performance pricing problem prod Product Development product investments product launch product line Product Master Plan Product Planning product portfolio product portfolio management product requirements Product Requirements Document programs rational ignorance responsible revenue sell specific sure Table target team members template tion tomer value proposition