What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World“Eye-opening, thought-provoking, and enlightening.” “An indispensable guide to the business logic of the networked era.” “A stimulating exercise in thinking really, really big.” What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read. |
Contents
| 11 | |
New Architecture | 24 |
New Publicness | 40 |
New Economy | 54 |
New Business Reality | 70 |
New Ethic | 91 |
New Imperatives | 109 |
Media | 123 |
Utilities | 162 |
Manufacturing | 172 |
Service | 182 |
Money | 189 |
Markets minus middlemen | 195 |
The business of cooperation | 203 |
Public Institutions | 210 |
Geeks rule | 217 |
Killing the book to save | 136 |
Advertising | 145 |
Retail | 153 |
Beyond Google? | 226 |
Continuing the conversation | 243 |
Other editions - View all
What Would Google Do?: Reverse-Engineering the Fastest Growing Company in ... Jeff Jarvis Limited preview - 2011 |