Moderating Focus GroupsStruggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same. |
Contents
Chapter 1 About This Book | 1 |
Chapter 2 Guiding Principles of Moderating | 3 |
Before the Focus Group | 9 |
During the Focus Group | 15 |
Chapter 5 Selecting the Moderator | 37 |
Chapter 6 Personal Qualities of Moderators | 41 |
Chapter 7 Roles of Moderators | 45 |
Chapter 8 Problems Encountered by Moderators | 49 |
Chapter 11 Taking Notes and Recording the Discussion | 75 |
Chapter 12 The Rapid Focus Group | 85 |
Check Sheets for Moderating | 95 |
Chapter 14 Improving Your Moderating Skills | 101 |
Chapter 15 Teaching Others to Moderate | 105 |
| 109 | |
| 111 | |
| 113 | |
Chapter 9 People Problems | 57 |
Chapter 10 Assistant Moderator Responsibilities | 69 |
About the Author | 115 |
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Common terms and phrases
analysis answer Anticipate ask questions assistant moderator attention avoid background begin behavior body language capture cassette tapes CHECKLIST client coach comfortable conducting focus groups consider consistency conversation critical debriefing distractions duct tape example experience eye contact feel field notes flip chart focus group interviews focus group moderators gender hear humor icon important individual insights interac interested interrupt invited Jack Kornfield KEY POINT limited listen market research Mary Anne Casey microphone moderator and assistant moderator's Note Taking Occasionally occur offer opinions organization pagers pause person points of view probe problem procedures professional moderator Qualitative Research Questions for Focus quickly Rapid Focus Groups recording equipment recruit registration form research team respondents role sensitive session share situations skills someone Sometimes strategy tape recording teach tell tion topic Videotape Volume volunteers wait