The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. |
From inside the book
Results 1-5 of 90
... customers way before it's ready . And we charge money for it . After securing initial customers , we change the product constantly much too fast by traditional standards — shipping new versions of our product dozens of times every ...
... customers want and will pay for - as quickly as possible . In other words , the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight , a huge vision , and ...
... customers did not flock to the product in great numbers . Even worse , the company had invested in massive infrastructure , hiring , and support to handle the influx of customers it expected . When the customers failed to materialize ...
... customers and serving existing ones ; we are tuning , trying to improve our product , marketing , and operations ; and we are steering , deciding if and when to pivot . The challenge of entrepreneurship is to balance all these ...
... customers . Anything those customers experience from their interaction with a company should be considered part of that company's product . This is true of a grocery store , an e - commerce website , a consulting service , and a ...
Contents
1 | |
15 | |
25 | |
Learn | 37 |
Experiment | 56 |
Leap | 79 |
Test | 92 |
Measure | 114 |
Pivot or Persevere | 149 |
Batch | 184 |
Waste Not | 272 |
Join the Movement | 285 |
Endnotes | 291 |
Disclosures | 301 |
Index | 309 |
Other editions - View all
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to ... Eric Ries Limited preview - 2011 |
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to ... Eric Ries No preview available - 2011 |
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to ... Eric Ries No preview available - 2017 |