The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Crown Publishing Group, Sep 13, 2011 - Business & Economics - 336 pages
36 Reviews

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.




From the Hardcover edition.
 

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User Review - Flag as inappropriate

India is promoting,supporting," start ups"this book can help improving " start up"performance.thanks to writer,publishers.
From- joshi Harshadkumar Govindji.india,gujarat,bhavnagar.
P.s.-" nirma
","Balaji wafers" or even " everlasting hero-Munjal "....all are proven example of " humble beginning ". 

User Review - Flag as inappropriate

Solid book, start creating experiments and perform validated learning today, it really is helpful. The only drawback of the book is that they don't show $$$ value of the experimentation. It can be hard to connect the lean startup to successful results and to visualize the connection between the experiments and the increases in customer retention and increased sales. 

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Contents

Part UIIB Vlslllll
13
Leap
79
Test
92
Pivot or Persevere
149
Part Three MICELERHE
182
Waste Not
272
join the Movement
285
Endnotes
291
Disclosures 301
300
Index 309
308
Copyright

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About the author (2011)

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup,  and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.




From the Hardcover edition.

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