The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Crown Publishing Group, Sep 13, 2011 - Business & Economics - 336 pages
2193 Reviews

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.




From the Hardcover edition.
 

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Review: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

User Review  - Yuval Vered - Goodreads

Using the most common business terms, Eric Ries manages to facilitate the perceptual transition towards an effective & contemporary business management methodology, with plenty of insightful and engaging examples to boot. Highly recommended. Read full review

Review: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

User Review  - Juan Carlos - Goodreads

Lean startup methods are nearly ubiquitous with startups and this is one of the books that started it all. Read full review

All 8 reviews »

Contents

Part ng WISION 1 Start
15
Define
25
Learn
37
Experiment
56
Part TWO STEER
76
Leap
79
Test
92
Measure
114
Grow
206
Adapt
224
Innovate
253
Waste Not
272
Join the Movement
285
Endnotes
291
Disclosures
301
Acknowledgments
303

Pivot or Persevere
149
Part Thr66 ACCELERAIE 9 Batch
184

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About the author (2011)

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup,  and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.




From the Hardcover edition.

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