Social Research Methods: Qualitative and Quantitative ApproachesThis comprehensive book offers readers balanced coverage of both the qualitative and quantitative approaches to social research.The fourth edition of Social Research Methods renews its commitment to help readers learn that social research does not take place in a vacuum, but in a social and historical context that can affect their actions. It teaches to guard against ethnocentric perspectives and confining their research on the assumptions, values, and beliefs of their own particular society. Lastly, the author hopes to show readers not only that both quantitative and qualitative styles of social research are valuable, but that the greatest benefit to social research lies in combining the two. |
Contents
CHAPTER | 7 |
QUANTITATIVE SOCIAL SCIENCE | 14 |
The Time Dimension | 18 |
Copyright | |
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abstract African Americans answer approach attitudes basic behavior Bradburn causal Chapter cluster sampling coding concepts conduct construct content analysis create crime critical culture dent dependent variable developed discussed empirical error evidence example experiment experimental explanation feel female field research gender Guttman scaling hypothesis ideas indicators inter internal validity interpretive interview issues knowledge level of measurement Likert scale logic male means measure ment method observation organizations percent percentage person political population positivism positivist problem qualitative research quantitative ques questionnaire random sampling relationship reliability reports research project research question researcher wants researcher's respondents sampling frame scale selected simple random sampling social research social science social world sociology specific statistics stratified sampling subjects Sudman survey research telephone theory Thurstone scaling tion tive topic types unit of analysis validity