Whether she's Miss, Mrs., or Ms., our loans to women are And now we're offering them something extra, a new 2. Or what about your own Silver Star Auto Charge card? With one in your hand, you can buy a car: it makes you a VIP at the dealers, a Very Important Purchaser. 3 Wouldn't you like reserve coverage on your checking account-the right to write a check for more money than you have on deposit? We'd be glad to explain how that works. 4. Could you use some bill-paying money at this time If you find yourself answering "yes", just mail us Republic National Bank Personal Banking Center Please send me your new booklet. CREDIT FOR WOMEN and information on Republic Master Charge-Teller 24, Silver Star Auto Charge Card. 1-2-3 Checking. Silver Star Savings and Republic Zip Loans Thank you NAME ADDRESS PHONE 36-910 074 pt. 1 - 23 The Republic National Bank Wouldn't you like your own Republic Master Charge card? It works at thousands of places in and around Dallas and the world Wouldn't you like reserve coverage on your checking account-the right to write a check for more money than you have on deposit? We'd be glad to explain how that works TELLER 24 The same card will also work our Automatic Teller 24-and 14 others conveniently located around Dallas and Austin Teller 24" works 24 hours a day. you can get cash from checking savings or Master Charge any time, any day-and you can also perform many other banking transactions, all automatically This booklet has been prepared to assist Werner? of After much research into the typical problems ex- We do not question that women should be con- The extension of credit is not a right. It is a service This guide is not designed to become policy at The Consumer Credit Association of Dallas, whose Most firms welcome every opportunity to open a 2. Establish stability in your employment and resi- 3 Open a checking and savings account if possible. 4. Don't open too many accounts at once An ex- 5. Always deal with reputable firms. 6. Be sure you understand the terms of your con- 7. One of the credit manager's jobs is credit coun- THE MARRIED WOMAN - The usual practice for a However, in certain circumstances most firms are It would be unrealistic for a firm to open accounts request Most of the fums involved in this study THE DIVORCEE - When a woman becomes di The credit manager uses the same general guide- Circumstances can vary in each particular situa- SEPARATED BUT NOT DIVORCED-The woman Usually, but not always, there is a bit of animosity It is very important for payments to be made as The credit manager will review your particular THE WIDOW -When a person becomes a widow it Usually all that is necessary to make the change [From the Dallas Morning News] LOANS FOR MISS, MRS., MS.-REPUBLIC BANKS ON THE LADIES (By Cheryl Hall) Republic National Bank feels Dallas professional women deserve a lot more credit, and would like to grant them just that. Recently, Republic launched a large advertising campaign designed to let area women know their credit business is welcome. The response has been termed "outstanding" to "phenomenal," depending on which mastermind vice-presidentHomer L. Stewart Jr. or Morris Shannon-is describing it. In the three weeks the program has been in effect, Republic has received more than 500 written requests for its free packet, chockfull of credit brochures for women. This figure does not include people who have picked up the packets at the bank. "We even have had inquiries from men concerning our packets," Shannon said, adding that these requests usually come from husbands, who want their wives to become credit oriented. "These men want their wives to have credit experience in case something happens to the husband," Shannon said. "I've had numerous telephone calls," Stewart said. "I have issued two credit cards this week that I dare say I couldn't have issued five years ago." Stewart and Shannon view women as a new credit market, relatively untapped in the past due to state laws and remnants of social stigma. But the laws have been amended, and Stewart and Shannon would like to make it a profitable change. "In the past," Shannon said, "we have made loans to women, but we never really went out and solicited their business. There is a tremendous market we are now trying to reach." Stewart said the market has always been there, but "there was no push for that market." Shannon said some other bankers feel Republic "has opened a Pandora's box. If we have if that's what they consider it-then it was something that needed to be opened. The people who think this is what we have done may need to take another look at the situation." Stewart does not think Republic's approach should be considered unusual, "For an aggressive business institution, it isn't." He said Republic is in business to make loans, and “our loan officers had better have spring-loaded chairs to get up and help our customers." Republic marketing specialist Dennis Blackstone said the ads for the campaign were not designed with a "feminine touch." The bank, Shannon said, does not want to separate women customers from men, and does not have a separate department or officers for women, as some banks do. “We feel." he said, "a woman would like to come in just like anyone, when she comes in for a loan or to open an account or anything else." "We need the professional woman," Stewart said. "We attempted to appeal to the business woman, the woman who really deserves her credit.” Over 30 per cent of the requests for packets have been sent in business envelopes. Blackstone said he feels this "is a good sign" that the advertising is achieving its goal. Blackstone said requests have come from as far away as New York. Stewart and Shannon said it is important for women to know about credit, and said many women come to them after divorce or their husband's death and do not even know how to write a check. "Where people are beginning credit," Stewart said, "we (bankers) have an obligation to educate them on wise credit practices.” He said everyone has apprehensions about getting credit. "We want to make them feel at ease." In the past. Stewart said, it was usually up to the husband to borrow money. He said this has changed to a joint decision, In the future it may become an independent decision, he said, with both the wife and the husband borrowing money when either needs it. "The woman has demanded more," Stewart said. "She has come to the forefront and demanded she be considered responsible just as anyone else." Stewart quoted the saying that there are three types of people: those who make things happen; those who watch things happen; and those who say, “What happened We want to make things happen," he said. 7 |