Public Health Leadership and Management: Cases and Context

Front Cover
Public Health leadership and Management offers students the opportunity to develop and practice the skills needed to make difficult public health decisions. It presents fifteen public health case studies that address a wide array of challenging and complex public health issues. These case studies attempt to vicariously place the reader into a position in which he or she is required to size up the situation and suggest some action for the organization. The first section of the book: * supplies the tools needed to research, analyze, and present cases orally * includes a helpful template that guides students through the process of thinking through and making decisions The second section: * information about the U.S. Health Care System
 

Contents

INFORMATION SOURCES
21
ORAL PRESENTATIONS
35
FINANCIAL ANALYSIS
55
Public HealthContext
83
THE U S PUBLIC HEALTH SYSTEM
109
Public HealthCases
131
CASE 2AIDSCAP NEPAL
155
CASE 3THE INDIANA STATE DEPARTMENT
173
DESIGNING UNICEFS ORAL
221
CASE 6THE NEW YORK STATE WEST NILE VIRUS
237
CASE 8THREE VEXING CASES IN HEALTH CARE ETHICS
285
CASE 11THE NEW MEXICO
307
CASE 12C W WILLIAMS COMMUNITY HEALTH CENTER
319
CASE 13BUILDING FOR THE FUTURE
339
CASE 15DESPIERTA A PHYSICIANS STARK ENCOUNTER
379
ABOUT THE AUTHORS
393

CASE 4COOPER GREEN HOSPITAL AND
199

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About the author (2002)

Linda Swayne (Ph.D., University of North Texas) joined the University of North Carolina-Charlotte faculty in 1981, where she is now chair of the Marketing Department. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations, is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor of the Case Research Journal from 1998 to 2001. She serves on the Steering Committee for the Metrolina Health Initiative, chairing the Marketing Committee. Previously, she served on the board of directors of the C.W. Williams Health Center, National Conference for Community and Justice, and the campaign board for the United Way of Central Carolinas.

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