Go It Alone!: The Secret to Building a Successful Business on Your OwnThere is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky. In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business. Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest." |
From inside the book
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... here requires energy, determination, and discipline. But you'll hear from successful entrepreneurs here who consistently say that the free- dom of working on your own makes it all worthwhile. They also find that this freedom brings them ...
... here • Small - business employees who dream of starting their own enterprises but lack the capital • Stay - at - home parents who want to reenter the workforce on their terms • Seniors who want to create their own home business with ...
... here . Within a month of its launch , I was one of the leading marketers of health insurance services on the Web . Today , over 2,500 different individuals and companies , both large and small , market health insurance services on the ...
... Here, outsourcing does not mean sending jobs or functions out of the country (the practice of offshoring). It simply means that a specific function is handled not by the entrepreneur's business but a separate business. Extreme out ...
... here is that it is easiest to build on pre - existing relationships and sell serv- ices to people you already know . But ... Here's a useful test : Is it possible to write in a note- book all of the information on how your prospective ...
Contents
1 | |
7 | |
17 | |
The Great Shift in Whats Possible | 43 |
Do What You Do Best | 88 |
How to Create Your Business System | 105 |
The Myths About Startups | 127 |
Why You Dont Want to Be a Free Agent or a Franchisee | 136 |
When to Quit Your Day Job | 174 |
Why Venture Capital Is Not for You | 183 |
Mistakes HappenLearn from Them | 187 |
Suddenly Just Me | 194 |
Fear Is the Enemy | 199 |
The Web Site for This Book | 205 |
Resources for Getting Started | 206 |
Bibliography | 210 |
Managing Extreme Outsourcing | 144 |
Lessons from Some Inventive Companies | 155 |
Evaluating Your Proposed Business | 165 |
Index | 214 |
Other editions - View all
Go It Alone!: The Secret to Building a Successful Business on Your Own Bruce Judson Limited preview - 2009 |
Go It Alone!: The Secret to Building a Successful Business on Your Own Bruce Judson No preview available - 2009 |
Go It Alone!: The Secret to Building a Successful Business on Your Own Bruce Judson No preview available - 2004 |