The Design of Everyday Things: Revised and Expanded Edition

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Basic Books, Nov 5, 2013 - Business & Economics - 384 pages
29 Reviews
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.


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User Review  - ilokhov - LibraryThing

The Design of Everyday Things is an excellent work intended for anyone seeking an introduction to the fundamental principles of design. The author uses human psychology as a basis for trying to ... Read full review

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User Review  - MartinBodek - LibraryThing

What a wonderful and fascinating discussion of the good, the bad and the ugly design of the objects we use and that surround us. To think, this was written before the advent of the tech boom. His mind ... Read full review

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Preface to the Revised Edition
The Psychology of Everyday Actions
Knowledge in the Head and in the World
Constraints Discoverability and Feedback
Human Error? No Bad Design
Design Thinking
Design in the World of Business

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About the author (2013)

Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.

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