Business Simplified: Serving people, becoming better stewards, creating value

Front Cover
Lulu.com, Jun 15, 2019 - Business & Economics - 346 pages
In Business Simplified, former business executive, Michel A. Bell demystifies business with simple, helpful ideas from his experience and research. Business is about people. The right people unified in the correct positions, headed in the proper direction to delight customers and create value for stakeholders. Straightforward, practical solutions from Michel's vast global business experience and research will enable cooperation, pinpoint suitable path to gain customers for life, and build shareholder value. Further insights to design and implement strategies for a competitive edge appear throughout the book. Michel cautions against so-called five-yearly strategic plans, which usually excludes tough choices - the essence of strategy - necessary to steer the entity to its mission.
 

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Contents

Chapter
2
Chapter 2
17
Chapter 3
38
Chapter 4
56
Chapter 5
72
Chapter 6
97
Chapter 7
122
Chapter 8
148
Branding
202
Dollars and Sense
208
Chapter 11
240
Chapter 12
259
Chapter 13
278
References
291
About the Author
308
Also by Michel A Bell
310

Solutiondriven Marketing
179

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