Business Simplified: Serving people, becoming better stewards, creating valueIn Business Simplified, former business executive, Michel A. Bell demystifies business with simple, helpful ideas from his experience and research. Business is about people. The right people unified in the correct positions, headed in the proper direction to delight customers and create value for stakeholders. Straightforward, practical solutions from Michel's vast global business experience and research will enable cooperation, pinpoint suitable path to gain customers for life, and build shareholder value. Further insights to design and implement strategies for a competitive edge appear throughout the book. Michel cautions against so-called five-yearly strategic plans, which usually excludes tough choices - the essence of strategy - necessary to steer the entity to its mission. |
Contents
Chapter | 2 |
Chapter 2 | 17 |
Chapter 3 | 38 |
Chapter 4 | 56 |
Chapter 5 | 72 |
Chapter 6 | 97 |
Chapter 7 | 122 |
Chapter 8 | 148 |
Branding | 202 |
Dollars and Sense | 208 |
Chapter 11 | 240 |
Chapter 12 | 259 |
Chapter 13 | 278 |
References | 291 |
About the Author | 308 |
Also by Michel A Bell | 310 |
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Common terms and phrases
accept accessed accounting achieve activities apply approach become believe benefits brand budget Canada Canadian capital cash challenges Chapter choices choose commitment competitive consumers continue corporate cost countries create customers deal decide decision develop directors don’t effects employees encourage ensure executives exist expect firm focus follow funds goal hire identified implement improve individuals industry issues lead live look major means meeting mission operations opportunities organization owners performance person position practices present principles problems profit reason receive requirements responsibilities role selling serve shareholders shares significant simple solutions specific spending stay stewardship strategy structure success things treat understand what’s workers