Moderating Focus GroupsStruggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same. |
Contents
About This Book | 1 |
Guiding Principles of Moderating | 3 |
Before the Focus Group | 9 |
During the Focus Group | 15 |
Selecting the Moderator | 37 |
Personal Qualities of Moderators | 41 |
Roles of Moderators | 45 |
Problems Encountered by Moderators | 49 |
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Common terms and phrases
000 CHECKLIST analysis answer anticipated ask questions assistant moderator attention background behavior body language capture cassette tapes comfortable conducting focus groups consider conversation critical debriefing Developing Questions duct tape Ed Nelson example experience eye contact feel flip chart focus group interviews focus group moderators focus group research gender GO TO Chapter hear helpful humor icon individual insights interac interested interrupt invited Jack Kornfield KEY POINT limited listen market research Mary Anne Casey microphone moderator and assistant moderator's Moderators Overview name tents Note Taking novice moderators Occasionally offer organization pause person Planning Focus Groups points of view probe problem professional moderator PZM microphone Qualitative Research Questions for Focus quickly Rapid Focus Groups recording equipment registration form respondents role sensitive session share situations skills small talk someone Sometimes strategies tape recording teach tell tion Volume volunteers wisdom