Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape

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The Future of Publishing, Jan 19, 2015 - Business & Economics - 123 pages

Mobile Strategies for Digital Publishing offers a snapshot of the fast-developing mobile landscape and the range of mobile strategies for book publishers, both print and digital. The report assembles the latest data on the depth and breadth of mobile’s growth, tying those statistics into current publishing industry trends in, and approaches to, mobile content and marketing. It covers both strategies and tactics, showing how content choices affect mobile decisions and how to assemble content for mobile. Included are case studies and examples of enhanced ebooks and apps. Mobile Strategies for Digital Publishing concludes with a glimpse of what the future holds at the intersection of mobile and digital publishing.

 

Contents

Introduction
The Mobile Opportunity Told in Key Stats
Mobile Strategies for Content
Tools forBuilding Ebooks and Apps
Publishing Goes Mobile
TheFuture ofMobile for Digital Publishers
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About the author (2015)

Thad McIlroy is an electronic publishing analyst and author based in San Francisco. A well-established expert in the technology and marketing issues surrounding electronic publishing, color imaging and the Internet, he has authored a dozen books and over 400 articles on these subjects.

His site, www.thefutureofpublishing.com, is the most thorough exploration of where publishing is headed. McIlroy provides consulting services to publishing and media companies, printers, design and advertising agencies, as well as the full range of vendors serving the publishing industry. During the past 25 years he has educated and entertained audiences around the world on every aspect of digital publishing. He co-authored The Metadata Handbook: A Book Publisher’s Guide to Creating and Distributing Metadata for Print and Ebooks (2nd ed.).

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