Management of Electronic MediaIn this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries. |
Contents
Managing in the Electronic Media | 1 |
Strategic Alliances and Partnerships | 31 |
Ethics of Management | 51 |
Copyright | |
11 other sections not shown
Common terms and phrases
activities advertising affiliates Albarran AQH AQH Arbitron areas assets Association audience research brand broadcast and cable budget cable industry cable modems cable operators cable systems cable television cash flows challenge channels Chapter clients communication competition costs Cume dayparts demographic Director electronic media companies electronic media facility electronic media managers electronic media organizations employees ESPN ethical decisions federal firms gramming gross rating points groups households impact individual InfoTrac College Edition Internet involves listeners managerial Media economics media markets ment mergers mergers and acquisitions needs newscast Nielsen Nielsen Media Research offer on-air organizational owners percent personnel position professional programming promotion radio stations ratings regulation regulatory reports represent responsible role Sales Manager skills staff statement strategic alliances strategies streaming media syndication target telecommunications television stations theory tion tronic media types Viacom