Social Media at Work: How Networking Tools Propel Organizational Performance

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John Wiley & Sons, Oct 2, 2009 - Business & Economics - 240 pages
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The definitive guide for using social media to build more effective organizations

Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

  • Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness
  • Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools
  • Shows how to tap into the power of social networks to improve organizational performance
  • Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
 

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Contents

Social Media at Work
1
The Changing Landscape and What It Means to You
13
What Is Social Media and How Does It Work?
41
Where Social Media Has an Impact
73
Examples from Trailblazers
99
A Playbook
129
Looking to the Future
173
Notes
193
Acknowledgments
207
Index
215
Copyright

Other editions - View all

Social Media at Work: How Networking Tools Propel Organizational Performance
Arthur L. Jue,Jackie Alcalde Marr,Mary Ellen Kassotakis
Limited preview - 2009
Social Media at Work: How Networking Tools Propel Organizational Performance
Arthur L. Jue,Jackie Alcalde Marr,Mary Ellen Kassotakis
Limited preview - 2009

Common terms and phrases

Balanced Scorecard become blogs BT Group Buczek Cavanaugh-Simmons challenges chapter Cisco collaboration company’s contribute corporate create culture customers discussion forums Dow Network effective efficiency efforts Emergent Solutions employee engagement enable environment example executive experience exploring Facebook Geek Squad globe goals Harvard Business School hires ideas impact implementation improve innovation Intel interact internal Internet June 11 knowledge leaders leadership learning LinkedIn microblogging Millennials Nokia Obama operations opportunities Oracle Oracle’s organization development organization’s participate percent podcasts profiles Rapleaf recruiting relationships retirees Retrieved January Retrieved June 11 Salesforce.com share social computing social computing technologies social media technologies social media tools social networking sites social technologies strategies success tags talent development talent management team members tion trailblazers Twitter users WaterCooler web conferencing Webinar wiki wisdom workforce YouTube

About the author (2009)

Arthur L. Jue, D.M., MBA/TM, CCD, is the director of Global Intelligence and Operations for Organization and Talent Development at Oracle. He has extensive senior leadership experience in Fortune 100 companies, teaches at the graduate level, speaks frequently, and publishes widely. He also serves on numerous boards of directors for non-profit, educational, and financial services organizations.

Jackie Alcalde Marr, MHROD, CPCC, is the director of Organization and Talent Development for Oracle, North America. She has worked with Fortune 100 organizations in Europe, Latin America, and Asia. She is a certified leadership, team, and personal coach, and is an adjunct faculty member at the University of San Francisco, teaching graduate-level courses in organization development.

Mary Ellen Kassotakis, Ed.D., MBA, CPCC, CPT, leads the Leadership Development Center of Excellence within Oracle's Global Organization and Talent Development group. She is certified as a leadership coach and as a Human Performance Technologist. She is a member of the Organization Development Network and serves on the International Leadership Association's Business Executive Committee.

Bibliographic information

QR code for Social Media at Work
TitleSocial Media at Work: How Networking Tools Propel Organizational Performance
AuthorsArthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis
Editionillustrated
PublisherJohn Wiley & Sons, 2009
ISBN0470553782, 9780470553787
Length240 pages
Subjects › 

Business & Economics / General
Business & Economics / Workplace Culture
  
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