Sense and Nonsense of McLuhan |
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Page 62
... physical sense . Thus a hammer is an " extension of the hand , " a spear is an " extension of the arm , " a paint ... physical tool itself but in the essential growth of the senses and skills represented by it . A tool can be lost or ...
... physical sense . Thus a hammer is an " extension of the hand , " a spear is an " extension of the arm , " a paint ... physical tool itself but in the essential growth of the senses and skills represented by it . A tool can be lost or ...
Page 82
... physical impact of the medium on the sense organs . Thus , " hot " media are hot because they offer " high definition . " " Cool " media offer " low definition . " A low - definition medium re- quires more physical filling in by the ...
... physical impact of the medium on the sense organs . Thus , " hot " media are hot because they offer " high definition . " " Cool " media offer " low definition . " A low - definition medium re- quires more physical filling in by the ...
Page 84
... physical impact . It short - circuits the thinking mind . Only this strong physical reaction is what McLuhan calls audience " participation . " 99 To state the question in different terminology , McLuhan is attacking the humanist kind ...
... physical impact . It short - circuits the thinking mind . Only this strong physical reaction is what McLuhan calls audience " participation . " 99 To state the question in different terminology , McLuhan is attacking the humanist kind ...
Contents
The Revolution in Media and a Revolutionary Kind of Book | 7 |
McLuhanese History vs Real History | 15 |
The Mythical War of the Senses | 31 |
Copyright | |
4 other sections not shown
Common terms and phrases
actual advertising alphabet alter appear artistic audience aware become calls carried century changes communication conscious cool course created creative cultural economic effect electronic entire environment example exists experience exploring expression extensions fact feelings forces gives growth Gutenberg hand human industry interest invention involvement kind knowledge language literacy live logic machine mass matter McLuhan means medium mind motion movie nature newspapers novel offers operation painting past perceptions phonetic physical picture play poetry popular possible present printed problems production radio rational reader reality rise Roman says seen senses sensitivity simply skills social social institution society space speech stage structure television theater theory thought tion tool touch tribal true truth turn understanding visual writing written