Sense and Nonsense of McLuhan |
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Page 71
... operation as confirmation of his universal law , " the medium is the message . " What gives TV in the United States its special character as a “ medium ” is not the picture tube , about which McLuhan , as we will see , makes an enormous ...
... operation as confirmation of his universal law , " the medium is the message . " What gives TV in the United States its special character as a “ medium ” is not the picture tube , about which McLuhan , as we will see , makes an enormous ...
Page 73
... faceted specialists . This kind of overspecialization is like that which grew in the industrial factory , when the aim was to concentrate the worker's mind and body on one simple operation . He ART EXTENSIONS VS. MEDIA AMPUTATIONS 73.
... faceted specialists . This kind of overspecialization is like that which grew in the industrial factory , when the aim was to concentrate the worker's mind and body on one simple operation . He ART EXTENSIONS VS. MEDIA AMPUTATIONS 73.
Page 103
... operation on a product , in contrast to the earlier artisan who created a complete work with his combined skills and mind . With the rise of the fac- tory , the drive was for his entire personality to be negated , but for the few ...
... operation on a product , in contrast to the earlier artisan who created a complete work with his combined skills and mind . With the rise of the fac- tory , the drive was for his entire personality to be negated , but for the few ...
Contents
The Revolution in Media and a Revolutionary Kind of Book | 7 |
McLuhanese History vs Real History | 15 |
The Mythical War of the Senses | 31 |
Copyright | |
4 other sections not shown
Common terms and phrases
actual advertising alphabet alter appear artistic audience aware become calls carried century changes communication conscious cool course created creative cultural economic effect electronic entire environment example exists experience exploring expression extensions fact feelings forces gives growth Gutenberg hand human industry interest invention involvement kind knowledge language literacy live logic machine mass matter McLuhan means medium mind motion movie nature newspapers novel offers operation painting past perceptions phonetic physical picture play poetry popular possible present printed problems production radio rational reader reality rise Roman says seen senses sensitivity simply skills social social institution society space speech stage structure television theater theory thought tion tool touch tribal true truth turn understanding visual writing written