Sense and Nonsense of McLuhan |
From inside the book
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Page 47
... medium through which it is said . A medium is also a technology and creates a new environment . Thus it alters the mind and senses of the people in that environment . This alteration is the real message , the only message that counts ...
... medium through which it is said . A medium is also a technology and creates a new environment . Thus it alters the mind and senses of the people in that environment . This alteration is the real message , the only message that counts ...
Page 58
... medium " is used here , but in a quite different sense from that which it has to the advertiser choosing between magazines , newspapers , radio or TV . A painter may decide to use the medium of water color , oil painting , etching or ...
... medium " is used here , but in a quite different sense from that which it has to the advertiser choosing between magazines , newspapers , radio or TV . A painter may decide to use the medium of water color , oil painting , etching or ...
Page 69
... medium , for all subsequent artists . So in the nineteenth century , Schumann , Chopin and Liszt each ex- plored the bravura possibilities of the solo piano medium within the social institution of the public concert , with its adulation ...
... medium , for all subsequent artists . So in the nineteenth century , Schumann , Chopin and Liszt each ex- plored the bravura possibilities of the solo piano medium within the social institution of the public concert , with its adulation ...
Contents
The Revolution in Media and a Revolutionary Kind of Book | 7 |
McLuhanese History vs Real History | 15 |
The Mythical War of the Senses | 31 |
Copyright | |
4 other sections not shown
Common terms and phrases
actual advertising alphabet alter appear artistic audience aware become calls carried century changes communication conscious cool course created creative cultural economic effect electronic entire environment example exists experience exploring expression extensions fact feelings forces gives growth Gutenberg hand human industry interest invention involvement kind knowledge language literacy live logic machine mass matter McLuhan means medium mind motion movie nature newspapers novel offers operation painting past perceptions phonetic physical picture play poetry popular possible present printed problems production radio rational reader reality rise Roman says seen senses sensitivity simply skills social social institution society space speech stage structure television theater theory thought tion tool touch tribal true truth turn understanding visual writing written