Sense and Nonsense of McLuhan |
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Page 54
... advertising is that a " message " must be im- planted in the mind of the public without its realization that it has been thus manipulated . If advertising were simply aimed to tell the truth about a product , it would not be a multi ...
... advertising is that a " message " must be im- planted in the mind of the public without its realization that it has been thus manipulated . If advertising were simply aimed to tell the truth about a product , it would not be a multi ...
Page 71
... advertising , like small business compared to television big business . A host of newspapers and magazines base their existence not on their primary function but on their ability to be an effective channel for corporation ad- vertising ...
... advertising , like small business compared to television big business . A host of newspapers and magazines base their existence not on their primary function but on their ability to be an effective channel for corporation ad- vertising ...
Page 73
... Advertising , with all its slanted psuedo information and creation of artificial needs , is called " the huge educational enterprise " ( p . 203 ) . Let extensive research be done by advertisers to determine the vulnerability of the ...
... Advertising , with all its slanted psuedo information and creation of artificial needs , is called " the huge educational enterprise " ( p . 203 ) . Let extensive research be done by advertisers to determine the vulnerability of the ...
Contents
The Revolution in Media and a Revolutionary Kind of Book | 7 |
McLuhanese History vs Real History | 15 |
The Mythical War of the Senses | 31 |
Copyright | |
4 other sections not shown
Common terms and phrases
actual advertising alphabet alter appear artistic audience aware become calls carried century changes communication conscious cool course created creative cultural economic effect electronic entire environment example exists experience exploring expression extensions fact feelings forces gives growth Gutenberg hand human industry interest invention involvement kind knowledge language literacy live logic machine mass matter McLuhan means medium mind motion movie nature newspapers novel offers operation painting past perceptions phonetic physical picture play poetry popular possible present printed problems production radio rational reader reality rise Roman says seen senses sensitivity simply skills social social institution society space speech stage structure television theater theory thought tion tool touch tribal true truth turn understanding visual writing written