Sense and Nonsense of McLuhan |
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Page 84
... actual , physical part of environment . To illustrate this , let us think of some works of humanist realism . They present what seem to be replicas of life , nature and people in various relationships . But we do not think of the works ...
... actual , physical part of environment . To illustrate this , let us think of some works of humanist realism . They present what seem to be replicas of life , nature and people in various relationships . But we do not think of the works ...
Page 85
... pseudo - scientific language the actual method of a TV commercial . The creators of a commercial do not quite trust McLuhan's theory of the kinetic effect of the picture tube dots . HOT , COOL AND THE BRAINLESS INVOLVEMENT 85.
... pseudo - scientific language the actual method of a TV commercial . The creators of a commercial do not quite trust McLuhan's theory of the kinetic effect of the picture tube dots . HOT , COOL AND THE BRAINLESS INVOLVEMENT 85.
Page 119
... actual life is sometimes , if inadequately , reflected in the popular arts themselves . It would be wrong , of course , to underestimate the power over the mind exercised by mass advertising campaigns , and MC LUHAN'S TOTALITARIANISM 119.
... actual life is sometimes , if inadequately , reflected in the popular arts themselves . It would be wrong , of course , to underestimate the power over the mind exercised by mass advertising campaigns , and MC LUHAN'S TOTALITARIANISM 119.
Contents
The Revolution in Media and a Revolutionary Kind of Book | 7 |
McLuhanese History vs Real History | 15 |
The Mythical War of the Senses | 31 |
Copyright | |
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Common terms and phrases
actual advertising alphabet alter appear artistic audience aware become calls carried century changes communication conscious cool course created creative cultural economic effect electronic entire environment example exists experience exploring expression extensions fact feelings forces gives growth Gutenberg hand human industry interest invention involvement kind knowledge language literacy live logic machine mass matter McLuhan means medium mind motion movie nature newspapers novel offers operation painting past perceptions phonetic physical picture play poetry popular possible present printed problems production radio rational reader reality rise Roman says seen senses sensitivity simply skills social social institution society space speech stage structure television theater theory thought tion tool touch tribal true truth turn understanding visual writing written