Ultimate Guide to Optimizing Your WebsiteBE DISCOVERED with SEO Tactics for All Technical Levels Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level. |
Other editions - View all
Common terms and phrases
AdSense advertising AdWords affiliate Bing black hat SEO blog bots browser campaign competitive competitors create customers demographic directories domain name duplicate content example Facebook FIGURE ghostwriter Google Webmaster Tools Google’s graphics guidelines homepage images important INSIDER TIP internet marketing keyword density keyword phrase keyword research keyword stuffing keyword tool link building link exchange look meta tags mobile marketing niche offer one-way link ONLINE RESOURCE option outbound links PageRank paid pay-per-click percent popular product or service relevant search engine marketing search engine optimization search engine results search marketing search results server social media social search spam specific spiders strategy submit subtopic sure target templates there’s traffic updated users visitors webmasters Wikipedia word WordPress Wordtracker writing Yahoo you’re