Mindless Eating: Why We Eat More Than We ThinkThis book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we're eating--often without realizing it. His findings will astound you. * Can the size of your plate really influence your appetite? * Why do you eat more when you dine with friends? * What "hidden persuaders" are used by restaurants and supermarkets to get us to overeat? * How does music or the color of the room influence how much--and how fast--we eat? * How can we "mindlessly" lose--instead of gain--up to twenty pounds in the coming year? Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office--wherever you satisfy your appetite. |
Contents
The Mindless Margin | 15 |
The Forgotten Food | 36 |
The Hidden Persuaders Around Us | 77 |
Mindless Eating Scripts | 94 |
The Name Game | 118 |
Nutritional Gatekeepers | 162 |
FastFood Fever | 180 |
Mindlessly Eating Better | 208 |
Defusing Your Diet Danger Zones | 225 |
Acknowledgments | 282 |
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Common terms and phrases
American amount asked associations average Behavior better bowls Brand Brian Wansink called calories candy changes chips chocolate comfort foods Consumer container cook cookies cues develop diet dinner dish drink eaten estimate expectations favorite feel first four French friends gain gave give given glass habits half happened healthy hungry ice cream idea influence it's jelly beans journal keep kitchen label lead less look lose lunch Marketing meal menu mindless minutes move movie names never nutrition Obesity packages party percent person plate popcorn pounds remember restaurant serving showed simply snack soft drink soup stop taste tend thing thought variety vegetables week weight wine