Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
For when you really have to get your point across...
*Expanded and Revised: Including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies--and an "Argument Lab" section to put your new skills to the test.*
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.
The time-tested secrets this book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges--including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.
Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
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Set Your Goals
Soften Them Up
Make Them Listen
Control the Mood
1O Turn the Volume Down
Gain the High Ground
Persuade on Your Terms
Control the Argument
Speak Your Audiences Language
2O Make Them dentify with Your Choice
23 Seize the OCCasion
Use the Right Medium
Capture Your Audience
Use the Right Tools
Know Whom to Trust
Find the Sweet Spot
Run an Agreeable Country
Other editions - View all
Thank You for Arguing: What Aristotle, Eminem and Homer (Simpson) Can Teach ...
No preview available - 2008
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