Strategic Planning: What Every Manager Must Know

Front Cover
Simon and Schuster, Jun 30, 2008 - Business & Economics - 400 pages
In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic Planning continues to be the foremost guide to this vital area of business management.
 

Contents

Strategic Management and Strategic Planning
3
What Is Strategic Planning?
33
II
68
The Chief Executive Officer and Strategic Planning
80
Overcoming Antiplanning Biases
95
Alternative Planning Postures Cognitive Styles
111
8
120
Developing Basic Business Purposes and Missions
149
Translating Strategic Plans into Current Decisions
215
Contingency Planning and Alternative Futures
235
The Executive View of Analytical Techniques
244
The Nature and Design of Control Systems
265
The Human Dimension in Implementation
275
Evaluating and Reenergizing the System
285
Evaluating the Planning System and Maintaining a High
299
Applicability of Business Planning
309

Developing LongRange Planning Objectives
169
Formulating Program Strategies
195
MediumRange Functional Programming
209
What the Private Sector Can Teach the NotforProfit
319
The Current State of the Art and Future Trends
339
Copyright

Other editions - View all

Common terms and phrases

Popular passages

Page 14 - It is a process of deciding in advance what is to be done, when it is to be done, how it is to be done, and who is going to do it.
Page 9 - Imagination is more important than knowledge, for knowledge is limited, whereas imagination embraces the entire world . . . stimulating progress, or, giving birth to evolution.
Page 15 - ... behavior over time. Strategy as a position is the determination of particular products in particular markets. Strategy as perspective is an organization's way of doing things (Mintzberg, 1994). Strategic planning does not attempt to make future decisions, as decisions can be made only in the present.
Page 9 - a man who would proceed on a course of action guided solely, as far as I could tell, by some intuitive flash of brilliance. He never felt obliged to make an engineering hunt for the facts.
Page 8 - These are phases of the total planning process that includes strategic planning. 13. Providing control information: Supplying facts and figures to help people follow the strategy, policies, procedures, and programs; to keep alert to forces at work inside and outside the business; and to measure their own performance against established plans and standards. 14. Activating people: Commanding and motivating people up and down the line to act in accordance with philosophy, policies, procedures, and standards...
Page 7 - Developing the plan of organization — the "harness" that helps people pull together in performing activities in accordance with strategy, philosophy, and policies. 7. Providing personnel: Recruiting, selecting, and developing people — including an adequate proportion of high-caliber talent — to fill the positions provided for in the organization plan. 8. Establishing procedures: Determining and prescribing how all important and recurrent activities shall be carried out. 9. Providing facilities:...
Page 5 - Business is like war in one respect — if its grand strategy is correct," Wood once wrote, "any number of tactical errors can be made and yet the enterprise proves successful.
Page 14 - Steiner, 80 1969:353-355). he sees ahead, he then will change the decision. Long-range planning also looks at the alternative courses of action that are open in the future, and, when choices are made, they become the basis for making current decisions. The essence of long-range planning is the systematic identification of opportunities and threats that lie in the future which, in combination with other relevant data, provide a basis for management to make better current decisions to exploit the opportunities...
Page 7 - Planning strategy: Developing concepts, ideas, and plans for achieving objectives successfully, and for meeting and beating competition. Strategic planning is part of the total planning process that includes management and operational planning. 3. Establishing goals: Deciding on achievement targets...
Page 8 - ... and the administration of government. 10. Providing capital: Making sure the government has the money and credit needed for physical facilities and working capital. 11. Setting standards: Establishing measures of performance that will best enable the government to achieve its long-term objectives. 12. Establishing management programs and operational plans: Developing programs and plans governing activities and the use of resources which — when carried out in accordance with established strategy,...

About the author (2008)

George A Steiner, Kunin Professor of Business and Society and Professor of Management at UCLA (emeritus), is the author of more than thirty books. He lives in Van Nuys, California.

Bibliographic information