Mythologies: The Complete Edition, in a New Translation
"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.
Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.
What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic—a lesson in clairvoyance that is more relevant now than ever.
What people are saying - Write a review
MythologiesUser Review - Book Verdict
An abridged English translation of Mythologies (1957), one of Barthes's most famous books, has been available since 1972, but it omitted 25 of the original essays, included here. Overall, Barthes ... Read full review
MYTHOLOGIES: The Complete Edition, in a New TranslationUser Review - Kirkus
A new edition of landmark work.As this new translation and expansion of a seminal work by the French semiotician and philosopher demonstrates, Barthes (Mourning Diary, 2010, etc.) remains ahead of his ... Read full review