Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
This enlightening edition includes new information on:
-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
What people are saying - Write a review
Other editions - View all
actually aisle American aspirin Balkan Beat Box bank baskets brand Brown Thomas cameras can’t cash/wrap cashier chain checkout clerk clients clothing consumers cosmetics counter customers Daslu department store display doesn’t door dressing room drugstore employees Envirosell Facebook fact fast-food feel female fixtures floor front grab happens inside Internet kids look male mall men’s merchandise minutes mobile phone move once package Paco Underhill parking percent pick rack RadioShack restaurants retail environment São Paulo science of shopping selling shelf shelves signage sold someone spend stuff supermarket there’s they’re things touch trackers underwear Victoria’s Secret waiting Wal-Mart walk wall watch we’re we’ve what’s woman women Wonderbra you’re you’ve