Strategic Management: A Methodological Approach
Addison-Wesley, 1993 - Business & Economics - 1040 pages
The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and manufacturing. It also looks at the application of expert systems as a strategic support tool.
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achieve acquisition Airlines American analysis approach areas assessment assets Bill Gore Boston Consulting Group Business Week Cadbury Cadbury Schweppes capital cash cellular cereals Chapter chemical company's Compaq competitive advantage competitors Corporation cost culture customers decision style economic effective employees environment environmental equity example executives EXHIBIT factors financial ratios firm firm's focus funds global goals Gore GORE-TEX growth Harvard Business Review Hewlett-Packard IBM's implementation improve income increased innovation investment Japanese Kellogg Lakes Chemical Corporation leader leadership liabilities major manufacturing market share merger million operating organization organization's organizational performance personal computer position potential problems profit railroads ratio restructuring revenue segment Source stakeholders strategic managers strategy structure success suppliers sustainable competitive advantage tion Total United W. L. Gore workstations