The Content Analysis Guidebook

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SAGE Publications, 2002 - Language Arts & Disciplines - 301 pages
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Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers:

  • Numerous examples from across the social sciences
  • Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
  • Pedagogical tools in an easy to understand format

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Contents

Defining Content Analysis
1
1 Defining Content Analysis
10
Milestones in the History of Content Analysis
27
Copyright

18 other sections not shown

Other editions - View all

The Content Analysis Guidebook
Kimberly A. Neuendorf
Limited preview - 2002

Common terms and phrases

Abstracts addition advertising agreement applications approach archives assessment behavior called Chapter characteristics characters coders coding coding scheme coefficients collection communication complexity concept conducted considered construct content analysis coverage critical definition described Description developed dictionaries effects established examined example Figure findings frequency groups human hypotheses identified images important indicates individual interaction interval issues Journal linguistic literature mean measures methods multiple nature Online output period political population possible precise predictive present provides questions random range receiver references relationship reliability reported sample scale scores selected shows simple social standard statistics survey Table technique television text analysis tion typically units University validity variables variety

About the author (2002)

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

Bibliographic information

QR code for The Content Analysis Guidebook
TitleThe Content Analysis Guidebook
AuthorKimberly A. Neuendorf
Editionillustrated, reprint
PublisherSAGE Publications, 2002
Original fromthe University of Michigan
Digitized17 Jul 2009
ISBN0761919775, 9780761919773
Length301 pages
Subjects › 

Language Arts & Disciplines / Communication Studies
Social Science / Research
  
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