The Content Analysis GuidebookContent analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis. The Content Analysis Guidebook provides readers:
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Contents
Defining Content Analysis | 1 |
1 Defining Content Analysis | 10 |
Milestones in the History of Content Analysis | 27 |
Copyright | |
18 other sections not shown
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Common terms and phrases
Abstracts addition advertising agreement American applications approach archives assessment behavior called Chapter characteristics characters coders coding coding scheme coefficients collection communication complexity concept conducted considered construct content analysis coverage critical definition described Description developed dictionaries effects established examined example Figure findings frequency groups human identified images important indicates individual interaction interval issues Journal linguistic literature mean measures methods multiple nature Online output period political population possible predict present provides psychological questions random range receiver references relationship reliability reported responses sample scale scores selected shows simple social standard statistics survey technique television text analysis tion typically units University validity variables variety
Bibliographic information
| Title | The Content Analysis Guidebook |
| Author | Kimberly A. Neuendorf |
| Editor | SAGE Publishing |
| Edition | 2, illustrated, reprint |
| Publisher | SAGE Publications, 2002 |
| Original from | the University of Michigan |
| Digitized | 17 Jul 2009 |
| ISBN | 0761919775, 9780761919773 |
| Length | 301 pages |
| Subjects | › Language Arts & Disciplines / Communication Studies Social Science / Research |
| Export Citation | BiBTeX EndNote RefMan |