The SAGE Handbook of Media StudiesJohn D. H. Downing, Denis McQuail, Philip Schlesinger, Ellen Wartella Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. |
Contents
1 | |
17 | |
19 | |
Chapter 2 The Long and Winding Road of Alternative Media | 41 |
Chapter 3 Globalization Supranational Institutions and Media | 65 |
Thinking Comparatively | 83 |
Chapter 5 Approaches to Media Texts | 105 |
Chapter 6 Technology | 123 |
Chapter 15 The Political Economy of Communications | 309 |
Chapter 16 Government the State and Media | 331 |
Chapter 17 Media Public Opinion and Political Action | 351 |
Chapter 18 Media and the Reinvention of the Nation | 375 |
Individuals Organizations and Institutions | 393 |
Part IV Specific Areas of Media Research | 411 |
Chapter 20 Narrative and Genre | 413 |
Media and Music Cultures | 429 |
Chapter 7 Digital Media | 145 |
Part II Audiences Users and Effects | 165 |
Chapter 8 Audience and Readership Research | 167 |
Chapter 9 TwentiethCentury Media Effects Research | 183 |
Chapter 10 Psychology of Media Use | 201 |
Publics Markets Communities and Fans | 227 |
Advocacy Autobiography and the Chronicle | 251 |
Chapter 13 East Asian Modernities and the Formation of Media and Cultural Studies | 271 |
Part III Economy and Power | 289 |
Chapter 14 Media Economics | 291 |
A Synthetic Approach | 447 |
Chapter 23 Broadcasting Cable and Satellites | 477 |
Chapter 24 Hollywood | 495 |
Changing Contexts and Articulations of National Cultural Desire | 517 |
What are the Concerns Issues and Effects? | 541 |
Author Index | 569 |
589 | |
About the Editors | 619 |
About the Contributors | 621 |