The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporation, Without The Large Costs

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Norgress Books, Oct 1, 2020 - Business & Economics - 153 pages

What if everyone thought  your small business was a large corporation?

How would this impact your opportunities, your sales and your audience? Undoubtedly, it would catapult each of them. But how exactly does a small business accomplish that?

Digital Marketer & Entrepreneur Joshua Littlejohn has the answer and will show you how.

The Marketing Fallacy provides small business owners with a proven road to establish their company's image — without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to appear larger than it was. This allowed him to work with top clients, including Fortune 500 companies, and gave him the opportunity to establish an impressive professional network and earn a solid stream of income — all while still in college.

Joshua knows that in a world dominated by companies like Google, Amazon and Facebook, small businesses are going to have to evolve if they are ever to compete or even work with these juggernauts. The Marketing Fallacy will provide the knowledge needed to do just that, and supports it using numerous case studies, resources and tools.


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Reviewed by K.C. Finn for Readers' Favorite
The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporation, Without The Large Costs is a work of non-fiction concerning business
, marketing and finances, and was penned by author Joshua Littlejohn. As the thorough subtitle informs us, this concise yet highly educational guidebook covers the core principles of marketing so that any business, no matter its size, can achieve a competitive edge on a much wider scale by marketing like a larger corporation. The work discusses the author’s own experiences and successes in this field and explores how a modest and achievable business budget can be best used, with the right expert know-how, to achieve much larger results.
Author Joshua Littlejohn brings a wealth of experience to the table in this informative work. In terms of organization and layout, I really enjoyed the fact that the book gets straight to the point and gives clear information, but that it is also organized into stages that build your knowledge base so that nothing ever becomes confusing or too much at once. It’s also really easy to refer back to key principles as and when you need them because of the formatting. Littlejohn’s narrative style gives clarity with good explanations for any industry terms or jargon, but there’s also such an air of positivity and motivation to the text that it really inspires you to believe you can do it too. Adding to this are the personal touches and the true story of success. I would totally recommend The Marketing Fallacy to anyone aspiring to achieve big business on a small budget.

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About the author (2020)

Joshua Littlejohn is a Canadian entrepreneur, marketer and founder who has helped multiple companies construct their branding, client relations and operational strategies, including small startups and multinational corporations. In 2017, he launched Norgress, a digital media and information technology firm based in Edmonton, Alberta. His first book, The Marketing Fallacy, touches on his journey of starting the company and focuses on the marketing techniques he used to persuade clients into presuming his small business was much larger than it actually was. Joshua is a graduate of the Northern Alberta Institute of Technology where he studied Marketing.

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